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Articles

INSIGHT: SITE OF WHAT’S TO COME

STEP Inside Design, September/October 2008 V24N5

The Art & Science Behind natgeochannel.com

INSIGHT: PLAYS OF LIGHT

STEP Inside Design, July/August 2008 V24N4

Sports imagery summons associations with glossy, dimensional text & a blocky feel—a ubiquitous look we’ve grown to accept. Trollbäck + Company shatters the norm with its ESPNEWS rebrand.

INSIGHT: THE BRANDING OF BUTTERFIELD’S

STEP Inside Design, May/June 2008 V24N3

Established in 1915, New York City’s Butterfield Market had a reputation but not a brand. Mucca Design created a new identity to help the business grow while staying true to its heritage.

INSIGHT: BRANDING FOR COMMUNITIES

STEP Inside Design, March/April 2008 V24N2

At the Blanton Museum of Art, art is more than images on a wall. Instead, it’s an experience with the power to change people … and the city the museum calls home.

BUSINESS ED FOR DESIGNERS: MANY OPTIONS, ONE KILLER PROGRAM
STEP Inside Design July/August 2007
There’s more to being a designer than just knowing about design. There are options to suit everyone. And for the serious student, an AIGA/Harvard Business School program offers an intensive experience.

The inside story from a “Designer MBA” – Tips on using business education to communicate the value of design

Whether or not you pursue an MBA depends on what kind of designer you want to be, or in what areas you want to grow your design skills. Personally, I am not a self-indulgent designer who has to satisfy my own design whims before I can even think about solving a clients’ problem. For me, the joy of being a graphic designer is the ability to problem-solve and create useful materials that improve my clients’ business (or dare I say the world) in some meaningful way.