Communicating the Value of Design

Managing Creativity and Innovation, Harvard Business School Press, 2003.
Part of the Harvard Business Essentials, this book addresses how managing creativity can lead an organization into long-term growth and innovation.

Design Management: Using Design to Build Brand Value and Corporate Innovation, Brigitte Borja De Mozota, Allworth Press, 2003.
This book explains how design creates value in an organization, and suggests design management tools that marketers, business managers and design managers can use in their decision making processes when managing design projects.

Design in Business: Strategic Innovation Through Design, Margaret Bruce and John Bassant, Prentice Hall, 2002.
Establishes the strategic importance of design as an integrated process which incorporates a larger number of perspectives within a business.

Design Council: http://designcouncil.org
The Design Council enhances prosperity and wellbeing in the UK by demonstrating and promoting the vital role of design in a modern economy.

Design Management Institute: http://dmi.org
The Design Management Institute us an independent, nonprofit organization with members and constituents that offer education and research programs on design management throughout the world.

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage, Peter L. Phillips
The Creative Brief process helps you to understand how your design activities support your client’s business, and provides your client with a solid foundation for your solution. As the book states “If design is a problem solving discipline, then great design must start with a thorough understanding of the problem to be solved which is best found in a great design brief.” This is one book that I wished had been published a few years ago!

AIGA “What Every Business Needs, And how”
http://www.aiga.org/content.cfm/what-every-business-needs
Explains for your client, whether in-house or external, the role designers and designing can play in problem solving. Note: This is not a book for DESIGNERS, but rather it’s a booklet that AIGA provides that we can give to our CLIENTS (with proper credit given to AIGA).